CARS.COM — Hyundai has announced pricing for the first two models of its Ioniq dedicated line of electrified sedans, with the gas-electric hybrid starting at $23,035. The battery-electric Ioniq will start at $30,335; all prices include destination.
The hybrid is rolling out to dealers this month, Mike O'Brien, vice president of corporate and product planning for Hyundai in the U.S., said at the recent Washington (D.C.) Auto Show. The EV will go on sale in April and a plug-in hybrid version will join the line in the fourth quarter of 2017, according to Hyundai spokesman Derek Joyce.
The hybrid is powered by a 1.6-liter four-cylinder gas engine and 45-kilowatt electric motor and uses a six-speed, dual-clutch automatic transmission, rather than the continuously variable automatic typical in hybrids. It is EPA-rated at 57/59/58 mpg city/highway/combined, compared to 58/53/56 mpg for the Toyota Prius Eco hybrid. The Ioniq hybrid will offer three trims, including the base Blue, the SEL (starting at $24,785) and the Limited (starting at $28,335).
The EV model has an 88-kilowatt electric motor and is rated by the EPA for 124 miles of range on a full charge and 136 mpg-equivalent energy efficiency. It will have DC fast-charging capability standard, and O'Brien also said Ioniq models will offer an industry-first lifetime battery warranty. The EV model will offer two trims, the base Electric and the Limited (starting at $33,335).
The Ioniq models look a lot like conventional Hyundai compact sedans, not science projects, and that's no accident. Hyundai has said it designed the Ioniq — as well as giving the hybrid a dual-clutch transmission — to appeal to people who want the attributes of a regular compact sedan in looks, space and driving manners, but also want a more efficient one.
The styling move is a risk for Hyundai, since the domination of unusual designs for hybrids and EVs (think Prius) signals that people want to show off their eco sensibility.
Editor's note: This story was updated on Feb. 14, 2017, to reflect revised sale dates.